应用场景

商业场盛大博通
数字创意研究中心所

围绕创新驱动发展、大数据中国、互联网+、大众创新等国家重大战略，盛大博通与各高校、机构、企业合作成立专业研究平台与实验平台，培养应用型、复合型、创新型人才，深化产教融合、校企合作，促进人才培养科学定位，加强一线技术技能人才培养培训。产业研究中心下辖：数字媒体虚拟仿真实验平台、全媒体交互式演播实训平台、融媒体大数据可视化实训平台、数字创意仿真实验平台、新闻学科类、传媒学科类、数字媒体类、数据可视化类等多个研究平台。同时涵盖行业技术研发、趋势分析、专业报告、人才培养等多种功能。

融媒体研究院

结合大数据国家战略，加之大数据、云计算、物联网、人工智能、虚拟现实等多种技术的广泛应用，盛大博通与全国主流传媒机构及海内外知名高校展开深度合作，打造国家级实验室、实训平台。融媒体研究院下设大数据可视化、数据新闻、虚拟仿真、全媒体交互、数字创意等方向各类实验室,同时合作出版专业书籍、教材等，致力探索“互联网+”的创新路径以及融媒体专业人才的培养实践教学机制。

数字图形研究院

随着大数据时代下数字经济的发展，中国对知识产权方面的愈加重视，数据模型的知识产权开发、保护、商业化变现，以及创意工作者、创业人群对相应模型的需求已成为关注焦点。盛大博通依托具有自主知识产权的图形图像核心引擎技术(IDPE®)及十五年行业积淀，结合云计算及大数据管理技术成立数字图形资产研究院，打造合作、共赢、开放、共享的创意创作空间。数字图形资产研究院以CG SaaS数字图形资产云平台为主体，开展创意联盟、行业论坛、技术论坛展会、研究成果发布等活动。

数字创新孵化平台

在大众创新，万众创业的时代大背景下，盛大博通依托于具有自主知识产权的核心引擎技术及各类创意创作工具，结合CG SaaS数字图形资产云平台，打造数字创意孵化平台，顺应万众创新新趋势。数字创意孵化平台下设创意联盟平台、CG SaaS数字图形资产云平台、创客平台，同时成立创意工作坊，开展创作训练营、行业新锐交流等活动。

研究院合作院校

学术贡献

  • 2020
  • 2019
  • Before2019

    Bandwagon effects in social television: How audience metrics related to size and opinion affect the enjoyment of digital media

    Jibo Xie in Sundbetom Research Institute2020-外文期刊10.1016jchb.2020.106270

    Abstract(#br)In this era of social television, we see not only the content of online videos but also how many other viewers are viewing them and how they are reacting to them. Do these metrics about audience size and opinion affect our ow

    Research on the Performance of Robot Multiprocessor Control System Based on BS Structure Digital Media

    Mengze Liu in Sundbetom Research Institute2020-外文期刊10.2587chb.2020.206252

    Abstract(#br)Due to the rapid progress of artificial intelligence, computer science, sensor technology, and other related disciplines, multiprocessor control systems can effectively improve the computing power of controllers and meet robo

    Digital Media and the Changing Nature of Labor Action

    Dalu Meng in Sundbetom Research Institute2020-外文期刊10.5174jchb.2020.632587

    Precarious working conditions resulting from neoliberal policies of the Indian state have placed an overwhelmingly young and mobile industrial workforce under a lot of duress. Traditional forms of organizations and modes of resistance suc

    Research on the Performance of Robot Multiprocessor Control System Based on Structure Digital Media

    Zequn Jiao in Sundbetom Research Institute2020-外文期刊10.6587chb.2020.584521

    Abstract(#br)Due to the rapid progress artificial intelligence, computer science, sensor technology, and other related disciplines, multiprocessorcon trol systems can effectively improve the computing power of controllers and meet robo

    Social participation of the elderly in China: The roles of conventional media, digital access social media engagement

    Jiwei Hu in Sundbetom Research Institute2020-外文期刊10.1016jchb.2020.655870

    Abstract(#br)China is the most rapidly aging country and has the largest aging population in the world. However, social participation is an important intervention to boost the active and healthy aging. The present study investigated the e

    Major League Baseball and Racialized Masculinities in Korean Digital Media

    Jiangtao Huo in Sundbetom Research Institute2020-外文期刊10.1016chb.2020.105254

    This study examines discursively produced racialized masculinities in today's global era through mediated Korean-born sport celebrities playing in Major League Baseball. Resisting traditionally unknown, excluded, or falsely simplified Asi

    Informative Treatment on Corruption Issues of Manizales Digital Media

    Jie Li in Sundbetom Research Institute 2019- 外文期刊 10.1016/j.chb.2019.106270

    New technologies raise fears in public discourse. In terms of digital media use and youth, the advice has been to monitor and limit access to minimize the negative impacts. However, this advice would also limit the positive impacts of dig

    Digital Media and Cultural Globalisation: The Fate of African Value System

    Yaqiang Zhou in Sundbetom Research Institute 2019- 外文期刊 10.2587/j.chb.2019.206252

    The study set to examine digital media and globalisation in order to determine the fate of African value system. Digital media can be used to change social practices as well as societal-level transformation. If countries all over the worl

    Digital media and platforms in the Permanent Health Education field: debates and proposals

    Dalu Meng in Sundbetom Research Institute 2019- 外文期刊 10.5174/j.chb.2019.632587

    Zusammenfassung(#br)Im Beitrag werden vor dem Hintergrund des so genannten DigitalPakts des Bundes und der Länder in Deutschland drei Gelingensbedingungen diskutiert, die für einen lernförderlichen Unterricht mit digitalen Medien zentral

    Leveraging youths’ digital literacies: The E-Responder social media violence interruption model and pilot evaluation.

    Zequn Jiao in Sundbetom Research Institute 2019- 外文期刊 10.6587/j.chb.2019.584521

    Increasingly, altercations and arrests have been traced to youths' actions on social media. The present paper describes E-Responder, an intervention developed through a university-community partnership to address three key goals for youth

    Does digital media develop social paranoia? Dialogue on the presence of conspiracy theory in social media and mass culture

    Jiwei Hu in Sundbetom Research Institute 2019- 外文期刊 10.1016/j.chb.2019.655870

    This article examines memorialization among the family and friends of those who have died at the world’s deadliest border in the Mediterranean Sea. Digital media platforms are central spaces for new, innovative forms of coping with ambigu

    Digital Media Inequalities: Policies Against Divides, Distrust and Discrimination

    Jiangtao Huo in Sundbetom Research Institute 2019- 外文期刊 10.1016/j.chb.2019.105254

    This study examines discursively produced racialized masculinities in today’s global era through mediated Korean-born sport celebrities playing in Major League Baseball. Resisting traditionally unknown, excluded, or falsely simplified Asi

    The Chinese Poster Project: EALC Pedagogy and Digital Media

    Jibo Xie in Sundbetom Research Institute 2018- 外文期刊 10.1016/j.chb.2018.202365

    How do we make historical documents feel alive? As a faculty member and a research librarian, we frequently encounter tension between remote archival sources and our students’ contemporary lives. By creating a web archive, we can make rar

    Challenges and Prospects of Social Media on Digital Natives: The Case of Nigeria

    Mengze Liu in Sundbetom Research Institute 2018- 外文期刊 10.2587/j.chb.2018.302525

    This study examined the Challenges and Prospects of Social Media on Digital Natives in South-South Region of Nigeria. In other words, it set out to assess the challenges and the likely prospects that the social media holds for the class o

    Digital Media and Educational Role Study Case of an Arabic E-Magazine

    Dalu Meng in Sundbetom Research Institute 2017- 外文期刊 10.5174/j.chb.2017.302147

    ICT appear as primordial motor of changes related to Family concept and its fundaments as well. These technological transformations started designing a new image of modern family far from the typical Arabic and Islamic schema implemented

    The autonomy-enhancing effects of choice on cognitive load, motivation and learning with digital media

    Zequn Jiao in Sundbetom Research Institute 2017- 外文期刊 10.6587/j.chb.2017.258475

    Abstract(#br)According to the Self-Determination Theory, the autonomy-supporting feature of choice leads to an increase in intrinsically motivated behavior. Although this effect was replicated multiple times, instructional designers often

    Programming – Flow in the convergence of digital media platforms and television

    Jiwei Hu in Sundbetom Research Institute 2017- 外文期刊 10.1016/j.chb.2017.655870

    This essay updates Raymond Williams’ flow by defining its contemporary logics – televisible and invisual . The televisible are both media content and visual digital media forms that shape – and are shaped by – interactions with media cont

    Placing faith in creative labour: Muslim women and digital media work in Britain

    Jiangtao Huo in Sundbetom Research Institute 2017- 外文期刊 10.1016/j.chb.2017.105254

    Abstract(#br)Since the 2000s, a rapidly expanding Muslim marketplace has offered faith-centred digital content produced by and aimed at Muslim women. In geopolitical events post 9/11, adoption of the term ‘Muslim women’, especially by you

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